Background/Challenge: The Team Andy program is an ongoing campaign that drives awareness of TeamRaiser®, Blackbaud’s peer-to-peer offering, and it consists of an online video series, emails, and webinars. Over the past year, the program has grown in popularity, but since key assets were developed separately, the program as a whole felt disjointed with no cohesive visual elements.
 

Creative Solution: To properly leverage the brand equity around Team Andy, Agency 545 set out to create consistent messaging strategy and a stronger, more unified look and feel. First, we created a logo and illustration style. Then we created video graphics and redesigned the video set with a 3D-modeled environment. Finally, we pulled everything together with web ads, emails, and landing pages using the new established look.
 

Assets: Logo, illustration style, video graphics, 3-D modeled video set design, web ads, email headers, landing page

STEP 1: Create a logo and illustration style to be used consistently in web ads, email headers, and videos.

STEP 2: Create video graphics and redesign video set. The 3D-modeled enviroment portrays Andy as if he was on a production set with a video drop down screen to show other infographics, photos, and videos.

STEP 3: Create web ads, email headers, and landing page headers that reflect the new branding and pull everything together.