Background/Challenge: For the 2014 back-to-base training campaign, Agency 545 was tasked with nurturing Blackbaud contacts who were considered “warm” leads for training by demonstrating the value training provides in a compelling and memorable way.
Creative Solution: Agency 545 created a baseball-themed training infographic to showcase the ROI of training and highlight key training statistics. The infographic visually conveyed the importance of training employees while simultaneously promoting Blackbaud training courses and products.
Assets: Infographic
An infographic on the importance of training your current employees, also while promoting Blackbaud software products and training courses.
