Sometimes projects start with a good idea but the execution doesn’t match the quality of the idea, so it happened with this:
When Radical Media approached us with the opportunity to make a video for WIRED, we thought making a 2D info-graphic with play doh would be awesome, but as you can see it wasn’t as cool.
So we started testing with 3D and we were finally getting somewhere, we managed to fake play-doh inside C4D and had a lot of fun doing it. Nicholas was a key part to make it happen.
