I worked with a number of partnering agencies and internal teams to produce social media mini campaigns that strategically aligned content back to Moen's channel objectives. With this social media mini campaign, "Influencer Networking & PR," Moen activated and networked with traditional media outlets, social influencers, reporters and bloggers to cultivate meaningful relationships, garner earned coverage and execute added value positions with media outlets. Additionally, some social channels often acted as a resource for asset management so influencers could gather and post content organic to Moen. 

 

Flight Channels: Facebook, Twitter, G+, YouTube, Instagram & Pinterest

 

designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen 
sinks for residential applications – each delivering the best possible combination of meaningful 
innovation, useful features, on-trend styling and lasting value.  
 

Videos were often hosted on YouTube and exclusively pitched to the media or bloggers, and often ultimately used to support digital stories.  

Pinterest boards were used to host infograpics and images that could be picked up by the media or bloggers alike.