I worked with a number of partnering agencies and internal teams to produce social media mini campaigns that strategically aligned content back to Moen's channel objectives. With this social media mini campaign, "Joy of Water," Moen celebrated the place water holds in our lives. This messaging was particularly successful as it had a more creative seasonal play and helped Moen expand beyond just product messaging to offer something more light-hearted to lifestyle content, while still aligning with one of the brand's favorite things: water.
Flight Channels: Facebook & Twitter
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully
designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen
sinks for residential applications – each delivering the best possible combination of meaningful
innovation, useful features, on-trend styling and lasting value.
designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen
sinks for residential applications – each delivering the best possible combination of meaningful
innovation, useful features, on-trend styling and lasting value.
Facebook
Twitter