As the official hauler of NASCAR and sponsor of teams, Freightliner Trucks had the unique social media opportunity to align with NASCAR and profile some of the most impressive Freightliner on the road and the professional drivers behind them. This mini campaign featured photos and expanded into video to further showcase the drivers and their big rigs. In addiiton to appealing to truckers and NASCAR fans, this mini campaign was great for influencer and partner networking as the content was often engaged and shared by the teams and the race car drivers themselves and earned Freightliner additional social mentions as the trucker life became a more prominent story across partner social channels.  

 

FLIGHT CHANNELS: Facebook, Twitter and YouTube