CREATIVE BRIEF
Client: Parker's Market
Brand Purpose: Parker's Market is a local gourmet convenience store in Savannah, GA. It doubles as a gourmet food market and as a gas station, but best of all it's open 24/7.
Rebrand Objective: To focus in on the craft experience Parker's has to offer.
Insight: It has something for everyone. You walk inside and time slows down. You take the time to notice the detail in the store, just like you do when you walk through Savannah.
Target Audience: Parker's is very popular with the locals and the college crowd, but we wanted to get the word out better with the mass amounts of tourists that come year round to Savannah.
Key Message: Parker’s Market is a real Savannah experience.
Tagline: Your Southern Pantry
Art Directors: Sayako Minami & Hannah Rand
Copywriter: Payne Alderman
Key Message: Parker’s Market is a real Savannah experience.
Tagline: Your Southern Pantry
Art Directors: Sayako Minami & Hannah Rand
Copywriter: Payne Alderman
PRE-EXISTING BRANDING
SUGGESTED BRANDING
LOGO
OUTSIDE
IN-STORE SIGNS
GOURMET PACKAGING
This line of food is made fresh daily in-store. We have added a personal touch to the labels by including the name of the cook who made each product on the labels. This adds to the craft experience of the market.
Breakfast Sandwich and To-Go Box
Artisan Panini and Fresh Salad
Fresh Brewed Coffee and Homemade Baked Goods
ADVERTISING CAMPAIGN
This is a local campaign specially targeted towards tourists, driving/flying into Savannah, 25-70, male or female.
OUTDOOR BILLBOARD
Billboards positioned on highways on the way into Savannah.
PRINT
Placed in South Magazine. This magazine can be found at airports or hotels in Savannah.
POSTERS
Placed in the Historic District of Savannah, allowing toursits to find out about Parker's.
GUERILLA
Wall painting that gives the poster more of an antique and dramatized effect of the Old South. Placed in Downtown Savannah on Broughton St.
MAP BROCHURE
This map will be a brochure to hand out to tourists. It has specific walking tours curated by Savannah locals in order to give tourists a genuine Savannah experience. These maps will be located at Parker's Market, hotels, airports, and other surrounding areas.
This is a POS that will be located on hotel counters along with the map brochures. This will give tourists information about Parker's Market and the walking tours.
FACEBOOK
The Facebook will hold tabs with the menu and map of savannah.
STUNT
People in Savannah are a big fan of 3:00 AM trips to Parker's Market. Parker's will rent a trolley for a night to safely transport hungry cutomers from Congress St. Bars to Parker's.
The cups will be given out to people leaving bars so they can take their drinks with, and find out where Parker's is located, while they're still in need of munchies.
