I worked with a number of partnering agencies and internal teams to produce social media mini campaigns that strategically aligned content back to Moen's channel objectives. With this social media mini campaign, "Consumer Response," Moen responded to product issues and general feedback (positive and negative) regarding its products. This gave Moen the opportunity to respond to issues and gather feedback for action. I worked with the international team in the Moen Consumer Service Group to respond to and handle international requests that came in other languages. Our collaborative in response handling often kept Moen at the top of consumer engagement, giving Moen a competitive advantage. Response topics included: 

- Thank you for the feedback 

- Register your product (warranty)  

- Let us help you (product repair / maintenance)  

- Product care (cleaning / replacing) 

- Shopping assistance 

 

Flight Channels: Twitter & Facebook  

 

As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully 
designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen 
sinks for residential applications – each delivering the best possible combination of meaningful 
innovation, useful features, on-trend styling and lasting value.