I worked with a number of partnering agencies and internal teams to produce social media mini campaigns that strategically aligned content back to Moen's channel objectives. With this social media mini campaign, "Statement Piece," Moen aimed to raise awareness on how a Moen faucet can be a statement piece in a bathroom. This social media mini campaign was in support of the paid broadcast campaign that launched, so video content was at the center of the campaign, but we expanded on the creative in the social space and provided behind the scenes content exclusively on social.  

 

Flight Channels: YouTube, Twitter, G+, Instagram, Pinterest & Facebook  

 

As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully 
designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen 
sinks for residential applications – each delivering the best possible combination of meaningful 
innovation, useful features, on-trend styling and lasting value.