Tequila Don Pilar
Brand development, package design, spirits marketing.
Brand development, package design, spirits marketing.
My father—Don Jose Pilar Contreras—is a third-generation agave farmer who makes his own artisanal, sipping tequila. I have designed every aspect of the brand including the packaging, illustration, photography, site design and advertising.
The bottle shape. labeling and artwork have a rustic, yet refined aesthetic.
Each age (or expression) of Don Pilar's tequila is represented by a portrait of the man. The "younger" tequila features a youthful portrait, while the "aged" tequila features Don Pilar at his current, wisdom-filled age.
Gift box packaging.
The product site - donpilar.com - features a rustic, distressed aesthetic. It's created in Flash, and features images, video, music and all the information you ever wanted to know about tequila.
The product site - donpilar.com - has a rustic, aged aesthetic. It's created in Flash, and features images, video, music and all the information you ever wanted to know about tequila.
The inside spread for a promotional spread.
Print ad highlighting Don Pilar's classy production methods.
Promotional flyer.
Don Pilar's Facebook page with background info, links and video.
