During my business Practices of Graphic Design class, we were split into groups of four to develop a small design firm. We named our business "Efficio", a latin word which means : to do, produce, effect, make/ bring about, cause / prove. Each member was to take on a traditional firm roll that best suited their abilities. I was delegated as head copy writer and wrote any necessary materials, which included our cover letter, elevator pitch and promotional piece. Along with Karla Rocha my secondary shared position was art director and project manager. Sean Metcalf and Ryan Fishman worked primarily in the execution of the design. The final piece is a promotional invitation "swatch book" that I developed and designed to attract patrons to the opening of our firm.