I assisted with this project during my internship at Insomnia Kft.
The brief was to re-design and re-brand the packaging for the Ooops! brand, manufacturer of tissues, kitchen towels and toilet paper.
Their previous designs all took visual cues from their more expensive rival, so they wanted us to create a new, unique and "tendy" look.
I was in charge of creating initial, rough designs, which the other designers refined later for the final pitch.
