Disney's Hollywood Studio
The re-Branding of Disney•MGM Studios Park
The re-Branding of Disney•MGM Studios Park
This was a unique challenge and a once in a lifetime opportunity,designing and instituting a new logo/brand while staying true to the original.Directing a team of imagineers and partnering with the Disney Studio’sstakeholders including operations, marketing, merchandise and the Californiacorporate office we were able to successfully complete the challenge. The newdesign captures the essence of the original logo reflecting an old Hollywoodfeel while also containing a contemporary look which enables the characters tobe incorporated where applicable.
