Roles: Art Direction / Design Execution

 

Since its inception in 1994, the MTV Europe Music Awards (EMA) has established a reputation as one of the most amazing music award shows in the world. Nowadays EMA has reached more than 30 languages across 20 languages. In 2013, fans around the world cast a record-breaking 292 million votes.

In 2011, we teamed up with AttracTV to enhance the interactive live streamingexperience. AttracTV allows the users explore the 2nd screen interaction via its customized widgets such as Live Poll, Live Blog, Backstage Camera, etc.. I was responsible for the interface customization to execute the brand cohesion of the EMA and sponsors.