Amtrak - Refreshing Connections

  • Amtrak - Refreshing Connections
    A campaign to promote the 12 Most Scenic Train Rides offered by Amtrak on their routes across the United States. The idea was to make the journey between two cities a "refreshing" experience, just like a road trip for a traveller.
     
     
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    Print 1
  • Print 2
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    Outdoor/Transit Advertising at Local Train Stations
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    Ambient Experience for "Refreshing Connections" on local trains. Relaying the message of a short refreshing experience between to locations, only on Amtrak tours.
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  • The Website allows users to explore the options of the 12 scenic rides available to take a trip down the heart of America. Or they can just choose the location they're from and travelling to and hop on the ride that includes their destination. 
     
    Website Runthrough (GIF)
  • Website Screenshots
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  • Social Integration on Pinterest — for "Refreshing Connections".
    Scrolling gimmick that catches attention of users who endlessly scroll on Pinterest. Demonstrates the idea that two locations merge to form a refreshing connection in the visual language of the print ads.
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  • Mobile Application designed that translates the function of the website to allow users to explore and/or book a trip on one of the Scenic Train Rides on Amtrak.
     
    Mobile Application Runthrough
  • Credits
     
    Client: Amtrak
    Art Director: Rushil Nadkarni, Jocelyn Morera
    Copywriter: Jocelyn Morera, Rushil Nadkarni
    School: Savannah College of Art and Design