THIS WAS THE BRIEF WE RECEIVED
Objective : To develop Jewel One into a premium jewellery Brand and Market leader in India.
Target audience : Middle Class. Car Owners.
Core Consumer - Marriage segment: Age 20-28, Female, Middle Income
Secondary Consumer - Investment segment: Age 30-60, M&F, majorly middle income to Upper Income
What do they need : Marriage Jewelry. Jewelry as investment.
Action : Visit the showroom, experience the very best product (design, quality and cost)
Promise : Experience the best of all aspects- variety, range of designs and the best of rates at your Jewel one stores from Emerald, South Asia’s leading manufacturers of jewelry.
Proof : Emerald jewellery is the leading manufacturers and suppliers of Gold jewellery in South Asia and have fully equipped infrastructure to produce variety in huge volume.
Media : TVCs, Print Ads in newspapers & magazines, Radio, Online and outdoor.
Tone : Jewel One is the best jewelry destination. Best of Designs, Quality and Rates
from Emerald, One of South Asia’s largest Jewelry manufacturers.
from Emerald, One of South Asia’s largest Jewelry manufacturers.
Existing logo
Some of the options we gave for the agency's brief requesting a direct, typical logo for this jewellery brand
This was the one that the brand strategist at the agency decided to pitch
