Umbra Watches was developed from the two skewed words: Shadowy and Extrovert. A watch is developed a that allows travel through a black hole to a shadowy alternate universe named Orbis. Travelers arrive at Orbis as their opposite self. The name Umbra means “shadow” in Latin. As Umbra is a company that allows users to interact with one of the latest scientific developments, Latin is an appropriate language for this project because it mimics the binomial nomenclature system that is used for the scientific names. The graphics from this project are heavily inspired by designs that occur naturally such as galaxies and whirlpools. The overall theme of this project derived from the idea of duality and alter egos. The watch design was first sketched and then created using Photoshop. This project was created to spark excitement about science and ultimately inspire customers to be better people through self- exploration.

Published: October 12, 2014