In 2006, I art directed a Father's Day Catalog for Saks Fifth Avenue. It was their first summer men's catalog in years.

The book was to be filled with mountains of predictable basics like ties, belts and shirts. But I turned them all into precious objects, worthy of their own systems of classification (devised by some dapper anthropologist, perhaps).

The book had the year's highest merchandise sell-through...and we've done a Father's Day catalog every year since.