Weight Watchers asked us to create a unique influential kit containing their new product line, Weight Watchers Brownie Bites. Recipients initially try the product without knowing the brand, though as they continue to unwrap the kit Weight Watchers Sweet Baked Goods are revealed as the maker. This then helps show recipients how Weight Watchers products can be just as tasty as numerous other Sweet Baked products and brands. 

The package has been screen printed with a gold, icing-like pattern that can be directly mailed as is, allowing it to stand out from the standard USPS packages.