Urban Outfitters
Copywriter & Online Content Management
Originally hired as the sole copywriter for www.urbanoutfitters.co.uk to write product descriptions, captions, headlines, ad-hoc marketing copy, and to establish a house style and tone.
My role has now evolved into generating and executing content ideas for the UO Community part of the site which I launched with our Senior Graphic Designer.
Features include:
- Music
- Projects
I also manage, moderate, and distribute content across our social media sites: