Electronic Waste Recycling Infographic
PR + Digital Social Media Content
To celebrate Earth Day and increase awareness of HP's corporate social responsibility efforts, we developed an infographic to highlight the problems and solutions associated with electronic waste management. The is optimized for both print and digital distribution (web and social media).
We crafted the narrative after analyzing research data. The key to creating an effective design is to let the data tell the story with visual support as context. The most successful infographics do this though an engaging narrative that empathizes with the audience. The first step is to find the most important and interesting data and cut everything extraneous.
Data Analysis | Creative Strategy | Copywriting | Graphic Design
