UniCredit next course of action is to launch a branch in Hong Kong to be present on the Asian financial market. With this project the company seizes the opportunity of the opening on a new market to express the bank’s values and use them as a design solution to improve the employees’ workplace and the public’s relation with the retail branch.
By allowing the space to breathe transparency, an ease of communication, connection and flow, the design also hopes to increase flexibility, encourage interaction and express the brand as well as proposing a new way of working combining Hong Kong’s and Italy’s trends. The aim is to provide a productive and comfortable workplace and environment that serves as a constant reminder to the personnel and the public of the values carried by UniCredit Group.
By allowing the space to breathe transparency, an ease of communication, connection and flow, the design also hopes to increase flexibility, encourage interaction and express the brand as well as proposing a new way of working combining Hong Kong’s and Italy’s trends. The aim is to provide a productive and comfortable workplace and environment that serves as a constant reminder to the personnel and the public of the values carried by UniCredit Group.
Moodboards
Space Organization
Texture
Light
Colour Palette
Floor Plan & Division
FF&E Preselection
