This Interactive banner transformation utilizes the drive through stations at banks as placement for Drano “degunk takeovers.” This goal of this non-traditional execution is to both make unpleasant and often gross situations feel both comical and lighthearted. The tone and emotions we want to achieve here are: “this isn’t a big deal and I can handle this problem.” Customers will experience a connection between the speed and power of Drano Max Gel to create a top of mind awareness in those who interact with this display.
