Oreo Advertising Campaign
Milk's favorite cookie.
Milk's favorite cookie.
My goal here was to create a fresh ad campaign highlighting Oreo's well-known slogan "Milk's favorite cookie." In my creative process, I thought about how the brand could be represented in a fun, playful, and almost educational way, while asserting the unshakable bond between milk and cookie: the "end all be all" being the relationship between the glass of milk and the Oreo cookie. I wanted to evoke the notion of an attraction so strong that it's actually the milk that gravitates to the Oreo, rather than the latter.
