This was a project i worked on, while interning with Ogilvy & Mather. Monsoon season in India was fast approaching and Bru wanted to gift umbrellas to top employees and wanted designs for the same. I worked on a total of two designs which were sent to the client for approval.
Color option
The tag line of Bru is -'Do cup rishton ke saath rishton me swaad gholiye.' It talks about love and friendship. Hence, i decided to illustrate a couple exchanging various gestures of love and fun. These illustrations would be used on the sides of the umbrella with the tag line above it. A set of 80 actions was made out of which 8 were selected to be used on the umbrella.
A number of character styles were tried
Final design
Color option
