CBS Consumer Products engaged us to develop the licensing program style guide for Star Trek Universe, an all-encompassing program for the entire Star Trek TV franchise. Although the style guide will eventually evolve to represent every series, this initial launch features the most adored and abhorred characters from Star Trek: The Original Series and Star Trek: The Next Generation. We developed 67 vector illustrations that accurately capture each character’s likeness, then created badge designs, pattern designs and a series of iconography that reflect the storylines, visual attributes and design sensibilities of each series.
