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P&G - The Mamat Family

These cookie jars were created to remind families that Hari Raya is not complete if you don’t spend it with your loved ones. Created as collectibles, they were given away to customers who bought P&G products during the month leading up to the festivities. Each jar was designed like a family member – Dad, Mum, Daughter and Son. When all four were collected, the family was reunited for Hari Raya. Adding to this theme of togetherness, cookie jars could also be stored away like Russian Dolls.
Client: Procter & Gamble (M) Sdn Bhd
Agency: Geometry Global Malaysia
Executive Creative Director: David Sin
Copywritter: Nadia J. McDonald
Art Director: Ng Mun Yee
Designer: Wendy Chiu / Allan Teo
Illustrator: Chang Siew Jiun
P&G - The Mamat Family
Published:

P&G - The Mamat Family

These cookie jars were created to remind families that Hari Raya is not complete if you don’t spend it with your loved ones. Created as collectib Read More

Published: