90s Nostalgia + Minimalist Fashion = NORMCORE
Since the coining of “normcore” in early 2014, the Seinfeld-inspired, mid 90s nerd basics look has been influencing fashion from the street all the way up to the style elite.
Styles include “mom” jeans, keds, white athetic socks and loafers, bodysuits paired with “ugly” floral-patterned elastic waist skirts, Russell Athletics boxy sweatshirts, white running shoes (à la Larry David) etc
BACK TO BASICS
FITNESS-FORWARD MINIMALISM
ATHLETIC SOCKS & SNEAKERS