Client: Duracell
Insight: Flashlight Tag (a combination of tag and hide and seek) is an old-fashioned game many parents remember playing in their youth. Duracell was likely the brand of batteries powering their childhood games, therefore powering their memories.
Idea: Create a Flashlight Tag Tour, powered by Duracell. Family-friendly organized games of flashlight tag tour the country, bringing back the old-fashioned game and allowing parent's to re-experience nostalgic childhood memories all over again, with their children.
Microsite
Register your family to take part in the Flashlight Tag Tour, then download Duracell's Flashlight Tag Tour app.
Mobile App
The app is full of need-to-knows, rules, regulations, maps and a countdown till the tour is in your city.
Scrolling Pinterest Ad
Newspaper Takeover
Outdoor Banners
Outdoor banners will hang over the sides of buildings. During daylight hours, they'll seem to be simple advertisements for Duracell's upcoming Flashlight Tag Tour. By night, high-powered light beams project into the sky, which will appear to be coming from the flashlight on the banner.
As the game approaches, more banners are placed within the city, equipt with more lights that shoot into the sky. The beams will cross one another's paths, resulting in a banner-based mock game of flashlight tag.
Art Direction: Anna Sasser
Copywriting: Brendan McWhirk
Copywriting: Brendan McWhirk
