Package set for a new cider brand

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The project:

Challenge:
Create a package set for a new cider brand (label design under the brand featurs description, and 3D visualization of its look on cider cans.

The title: BRODILKA (БРОДИЛКА). The grades: 5%, 5,5%, 6%.

Limitations:

1. The result must be bright and eye-catching on the store shelves.

2. The set must contain 2 grades which must be different enough but consistent by style.

3. Design must be printable on metal cans.

Solution

Main visual idea

carbonated low alcohol drink like cider:

slight absent-mindedness;

Main object

The main object (or character) — apple — should be friendly and bright. The first iteration gave 3 main versions:

- cartoon apple (friendly);

- dissolving apple (slight absent-minded);

- exploding apple (burst of joy).

Background texture

The main object required some background texture. It was composed using 2 main ideas: kraft paper (as an idea of packaging) and discret surface (as an idea of large raster for printing on metal surfaces). main image varies depending on grades:

6% — orange,

5,5% — yellow,

5% — green.

Composition versions

All three versions were added to the label template for primary selection.

Version 1 was considered too “childish” and not suitable for the 18+ age category

Version 2 looks quite nice but emphasizes decreased self-control rather than fun

Version 3 best represents the idea of a "burst of fun" and a walk, as the drink in a can is meant to be consumed on the go, and the name "БРОДИЛКА" ("Wanderer") emphasizes this idea.

Final choose

Finally the version 3 was chosen for 3D visualization and production.

3D visualization: modelling, texturizing, and animation in Cinema 4D