In collaboration with Indigenous Artist Kory Parkin, we were able to create a look and feel for the yearly Indigenous Heritage Night game. The logo, designed by Kory Parkin, features many Indigenous ties to the Toronto Rock and the game of Lacrosse, tied together with the colour purple which carries significance in Indigenous culture.
This colour theme played a big part in the overall design process for all Social graphics, Marketing and In-Game Presentation.
This season was the start of a new partnership between the NLL and Marvel. With this new partnership came new design ideas to completely integrate our team with Marvel branding. This shows through on all social aspects to strengthen the theme night and to create a unique look that fans can connect with.
Rock City Unplugged, produced by Ward 1 Studios, allows fans to connect with the team on a deeper level with behind the scenes access. The Second season strengthened the connection between fans and players while telling a complete story of the 2023-24 season.
