Fairly Normal is an independent clothing brand dedicated to high-quality and responsibly made garments. Inspired by the city and the coastal landscape, we are driven to create a unique version of traditional menswear moved by the surfing subculture.

From Lisbon, Portugal.

From designing the brand itself to directing shoots, designing brand collateral, social media and apparel graphics, this brand is almost like a playground to explore the way a visual identity can be strong but still dinamic and evolving, never stagnating.

https://fairly-normal.com/