Brief
Tilewa & Kemi's greenhouse farm supplies produce to most supermarkets & hypermarkets in Abuja, Nigeria. 🍅
Their produce is excellent and they maintain good relationships with marketpeople; but their packaging wasn't sticking. ✨
Business was great, but their branding could do even better.
I took on this project to nudge customers of Blessed Fields Farms to look out for their products, and to heavily attract new buyers to their brand. 😍
This (above) is the result of their brand refresh. Here's where we started from (below).
Stick around to see the awesome packaging designs. Let's dive in. 🤿
Their expectations were simple:
Can you make people more likely to buy our products and keep us in mind?
But simple is the most complex thing to accomplish. How did I solve this? 🤔
Here's my first iteration based on the existing sticker + new logo design. Honestly? Meh.
It's clean and all, but it doesn't stand out. So I tried again. 🤷🏾♂️
The idea for this was horizontal stripes as stickers instead. After my iterations, I wasn't feeling it either.
But in between these iterations, the stroke of genius flogged me. 💣
EUREKA! I would buy this spinach for breakfast, lunch & dinner. Wouldn't you?
Here are variations for different produce.
But how did I come up with the logo design? 💎
Normally, you'd expect green to stand out in a farm's logo. But I decided to move with colours that would complement the green of the produce itself and let it shine through. 🥒
Drawing from the Japanese concept of shinrin-yoku or forest-bathing, and grounding. 🌳
A farmer and a doctor are no different, merely attendants of nature. Seeds want to grow, we just support them with whatever they need. 🤲🏿
We also don't make the chlorophyll that feeds all living things daily. So I went with the colours that are typically around green in nature.
We also don't make the chlorophyll that feeds all living things daily. So I went with the colours that are typically around green in nature.
Green evokes feelings of harmony, abundance, peace, refreshment, and security. 🌱
To prepare for print, I moved a few things around and settled on this layout for visibility and maximum impact. 💪🏾
Stickers were printed 3.5 by 3.5 in, adjusted for the CMYK colour space. 🖨
(Come back later to see mockups.)
OH WAIT! Here's how they responded:
I met up with them to present my work. They both loved the design IMMEDIATELY.
No revisions. None!
Not bad, hey? 😏
No revisions. None!
Not bad, hey? 😏
Feedback from their sales has also been VERY positive. When I get the exact number from them, I'll update this. 🤝🏿
Can design make people buy more?
Yes, if I'm in charge.
Yes, if I'm in charge.