Keep the SECRET
Year: 2023
Where: Rome, Marble Quarry
Brand: Sandro Ferrone
Brand: Sandro Ferrone
A fashion campaign production, as part of a bigger transormative strategy, to raise the brand perception.
Challenge
To evolve and conquer new targets while maintaining its loyal fan base.
The goal is to offer something innovative but rooted in the brand's heritage.
To evolve and conquer new targets while maintaining its loyal fan base.
The goal is to offer something innovative but rooted in the brand's heritage.
Solution
Creating a narrative that harmonises modernity with tradition, redefining the brand identity.
We imagined a storyboard in a classic marble quarry, a symbol of elegance and timelessness. This served as a meeting ground for the various facets of the brand, bridging the gap between the past and the future.
Creating a narrative that harmonises modernity with tradition, redefining the brand identity.
We imagined a storyboard in a classic marble quarry, a symbol of elegance and timelessness. This served as a meeting ground for the various facets of the brand, bridging the gap between the past and the future.
CREDIT Model:
@annasteiningerova
@vika_may24
@vika_may24
CREDIT PHOTO:
@mdfstudio
CREDIT Video:
@lorenzoambrogio
