这是宝马在西岸美术馆的Campaign视觉设计。我们根据此次宝马展览的主题，在设计过程中，对视觉素材采用了不断重复，缩放，组合的手法，试图在视觉上营造出速度感，搭配充满未来感的色彩，体现宝马的创新性，并且追求与艺术完美结合的品牌理念。
This is the visual design for BMW's Campaign at the West Bund Art Centre. According to the theme of this BMW exhibition, during the design process, we adopted the technique of repeating, scaling and combining visual materials, trying to create a sense of speed visually, with futuristic colours, reflecting BMW's innovation and the pursuit of the perfect combination of art and brand concept.
