Insight
Create a summer brand campaign for Wallpaper Central and their product range.
Solution
We created a campaign around the idea 'Bring Summer Indoors' using the brightly coloured wallpaper from their range.
This direct mail piece is intended to be peeled away. The idea is that you're peeling away the old wallpaper that was last seasons, to reveal the current trend. The copy on the inside is; 'Strip off for summer'.
