FOOD AND BEVERAGE PHOTOGRAPHY
For this assignment students had to work in groups and were required to come up with a conceptual commercial short video for a premium product range of
their choice in the Food and Beverage category. This assignment was broken into two parts. The work displayed below was done by myself and my group members and is for the first part of the assignment which focused mainly on product photography, research, planning and storyboarding
their choice in the Food and Beverage category. This assignment was broken into two parts. The work displayed below was done by myself and my group members and is for the first part of the assignment which focused mainly on product photography, research, planning and storyboarding
FINAL: 6 BEST PHOTOGRAPHS
STYLESHEET
STORYBOARD & SCRIPT
SCRIPT:
Introducing Calypso: the ultimate tropical refreshment that takes you on a journey to paradise with every sip. Made with real lemons and a hint of Caribbean magic, Calypso is like a vacation in a bottle. Get teleported to the Caribbean with the flavourful taste of Calypso, now available in a variety of refreshing flavours Whether you’re lounging by the shore or just need a taste of the tropics at home, Calypso is the perfect companion for any occasion
SCAMPS
MOODBOARDS
RESEARCH
CHOSEN BEVERAGE: CALYPSO
Created in 1985 as single SKU by Milwaukee-based co-packer King Juice, the lemonade built a following over the years and was eventually branded as Calypso in 2000, after which it expanded with more flavors, plus limeade and tea-lemonade blends, all in 20 oz. glass bottles. Private equity firm Mason Wells acquired the brand in 2017. Calypso Drink is known for its unique combination of tropical flavors. From tangy pineapples to succulent mangoes, each sip of this beverage takes you on a delightful journey to the sunny shores of the Caribbean. Goals Calypso Drink is dedicated to preserving the natural beauty of the Caribbean and reducing its environmental impact. The brand emphasizes sustainable practices and packaging materials to ensure a greener future. Calypso Drink is committed to giving back to the community. The brand partners with various charitable organizations to support causes that help uplift and make a positive impact.
LEMONADES: • OCEAN BLUE • ORIGINAL • SOUTHERN • PEACH • STRAWBERRY • ISLAND WAVE • TRIPLE MELON • PARADISE PUNCH • KIWI • CORAL BLAST • TRIPLE MANGO • BLACK CHERRY ZERO SUGAR • OCEAN BLUE • ORIGINAL • SOUTHERN
PEACH TEAS: • PEACH • LEMON • HALF & HALF • (PEACH+LEMON)
LIMEADES: • PINEAPPLE PEACH • CUCUMBER
