In this project, I designed an 11 x 17 poster for a theatre production named New Works Initiative. I wanted to create an eye-catching design that would make the audience choose to buy tickets for the production.

Above is my design for the final poster. I combined bright and soothing colors to make a neutral color palette. I wanted it to be type-focused with a background that would complement the design.

The keywords for this project were honest, contemporary, and youthful. My mood board consists of colorful and bold designs.

Above, you can see my process work and how I changed my color palette.