Business Description

Business name: "Åbo baking company"

About us:

Welcome to Åbo baking company, where tradition meets trendiness in the heart of Turku, Finland's medieval charm. As the coolest kid on the block, we're not your average bakery – we're a dynamic fusion of style, sustainability, and mouthwatering flavors.

At Åbo baking company, we're all about setting trends while staying true to our roots. Our youthful energy radiates through every corner of our space, from our Instagram-worthy décor to our innovative menu offerings.

As a beacon of eco-consciousness, we take pride in sourcing the finest local ingredients, ensuring that every bite you take leaves a minimal footprint on our planet. And did we mention our family-run ethos? It's the secret ingredient that adds that extra dash of warmth and familiarity to every treat we bake.

Join us in redefining what it means to be trendy, one delectable creation at a time. At Åbo baking company, the future of flavor is here, and it's deliciously cool.

Business goals:

Our goal is to be more than just a bakery – we aim to establish Åbo baking company as a cultural hub, a trendsetter, and a beacon of sustainability in Turku. We want to create an experience that goes beyond simply buying baked goods; Our customers feel like they're part of a vibrant community centered around delicious food, eco-conscious practices, and stylish ambiance. Ultimately, our goal is to leave a lasting impression on every customer, inspiring them to return time and time again, while also making a positive impact on the environment and local community.

Target customers:

Our target customers are a diverse mix of locals and tourists who appreciate quality, sustainability, and a touch of trendiness in their culinary experiences. Here's a breakdown of our potential customer base:

Local Residents of Turku who are drawn to the bakery's emphasis on locally sourced ingredients and its convenient location near the medieval center. This could include families looking for wholesome treats, young professionals seeking a trendy spot for coffee and pastries, and food enthusiasts eager to explore unique flavors.

Visitors to Turku who are attracted to the city's historic charm and are looking for authentic local experiences. Our bakery's proximity to tourist attractions, combined with its reputation for artisanal delights and eco-conscious practices, makes it an appealing stop for travelers seeking memorable culinary experiences.

Individuals who prioritize sustainability and ethical consumption in their purchasing decisions. Your commitment to using locally sourced ingredients and minimizing waste resonates with this customer segment, drawing them in with the promise of guilt-free indulgence.

Those who are always on the lookout for the latest food trends and innovative culinary offerings. Your bakery's reputation for trendy décor, Instagram-worthy treats, and creative menu items appeals to this demographic, enticing them to sample your unique creations and share their experiences with others.

Products:

Prepare to be wowed by our pièce de résistance – the legendary sourdough bread, born from a 50-year-old sour starter and guaranteed to elevate your taste buds to new heights. But that's just the beginning of your culinary journey with us.

Indulge your senses with our array of decadent cakes, irresistible pastries, and savory delights, each crafted with a modern twist that'll leave you craving more. And with our prime location near the picturesque river and the historic center of Turku, Åbo baking company isn't just a destination – it's an experience you won't soon forget.