Rebranding for Nationwide Cleaning Products (NCP)
Rebranding for a local cleaning products supplier, Nationwide Cleaning Products, often shortened as NCP. The company mainly supplies detergents and sprays to offices and households.
The company previously had their logo designed but had not decided on a typeface and color scheme. The lengthy name of the company often confuses consumers as the header of the products.
The new logo concept uses a brighter blue color resembling water and incorporates the company's initials styled to look like wringing out wet clothes. This design aims to associate with the cleaning process that follows the use of the company's products.
