Case study: SoyZen Candles 

About the Brand: tep into the world of SoyZen, where every candle is crafted with authenticity and passion. Delight in the vibrant aroma of Strawberry Acai, capturing the essence of ripe berries in every flicker. Transport yourself to sun-kissed shores with Pineapple Sunrise, a tropical symphony that invigorates the senses. Experience the soothing embrace of Sea Salt, reminiscent of ocean breezes on a tranquil day. Indulge in the exotic allure of Mango Dragon Fruit Splash, a fusion of tropical delights. With soy-based wax, SoyZen candles burn cleaner and longer, embodying our commitment to sustainability. Illuminate your space authentically with SoyZen and savor moments of blissful tranquility.

Target Audience: Eco-conscious Consumers,Aromatherapy Enthusiasts, Home Decor Enthusiasts, Fruit and Nature Lovers. 12+ years old.

Design Execution: The packaging design for SoyZen candles incorporates a clean and minimalist aesthetic. This includes using earthy color palettes such as soft greens, browns, and blues to convey a sense of nature and tranquility. Botanical illustrations or subtle patterns inspired by natural elements like leaves or waves can be integrated into the design to enhance visual appeal. The use of eco-friendly materials is highlighted through symbols or text, reinforcing the brand's commitment to sustainability.