Trim is a luxury Riyadh-based menswear, standing as the premier destination for Arab men seeking exclusive, culturally-inspired attire of the highest quality.
This project entailed a comprehensive rebranding effort with the objective of delivering a luxurious experience across all touch points for TRIM's clientele.
The chosen colour palette blends warm, earthy tones with deep, dark shades to evoke a timeless sense of elegance, sophistication, and authenticity. These colours are carefully orchestrated to guide customers towards confident and authentic style choices, seamlessly integrating with the brand's creative vision.
One of the highlights of this project was the design of the logotype, a task I particularly enjoyed due to my passion for customising typefaces. The logotype's gentle curves and refined letterforms project an aura of opulence and sophistication, perfectly complementing TRIM's focus on luxury apparel. The distinctive lowercase 'm' in the logotype adds a touch of uniqueness, setting TRIM apart from other luxury brands and capturing the audience's attention.
Interested in working together? Fill out the contact form on our website for more info.
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Who is Identity by Shirls?
We work with passionate businesses internationally, as creative partners to develop strong and purposeful brands.
Our areas of expertise include: Visual Identity, Packaging and Digital design.
Connect with us @identitybyshirls
