Project Overview:
This project involves designing an advertising campaign for Burger House restaurant aimed at increasing brand awareness, promoting product sales, and fostering customer engagement during late-night hours. The campaign will utilize various marketing channels to reach the target audience effectively and create a memorable dining experience.
Marketing Objectives:
Increase brand awareness for Burger House among the target audience.
Promote product sales, particularly during late-night hours and special events.
Foster customer engagement and loyalty through interactive marketing strategies.
Position Burger House as the go-to destination for delicious late-night dining experiences.
Target Audience:
The target audience for the Burger House advertising campaign includes:
Demographic: Class B and C consumers
Age Range: 15 to 35 years old
Psychographic: Individuals who enjoy socializing, attending late-night events, and seeking tasty food options during unconventional hours.
Behavioral: Those who are open to trying new dining experiences and are influenced by social media and peer recommendations.
