Redefining the Image of a Dynamic Territory
Seine-Maritime Attractivité, tasked with promoting the many facets of the Seine-Maritime département, has embarked on an ambitious mission to strengthen the region's attractiveness. Recognizing that attractiveness cannot be imposed, but must be cultivated through a series of targeted actions, the organization sought to reinvent its territorial identity.
As part of this initiative, our agency was asked to develop a new brand and territory strategy, accompanied by a complete rebranding. The new logo, at the heart of this transformation, is inspired by the course of the Seine, reflecting the dynamism and activity that characterize the region. This powerful symbol is designed to represent not only the geography, but also the vibrant spirit of the region.
Where the Seine meets the sea
The rebranding campaign was launched under the slogans “Ce territoire changera votre regard” and “La Normandie impressionnante”, inviting residents and visitors alike to rediscover the region in a new light. These messages underline the vision of Seine-Maritime Attractivité: a department rich in opportunity, natural beauty and economic dynamism.
The approach adopted aims to create a visual and narrative identity that resonates both locally and internationally, making Seine-Maritime a destination of choice for tourism, investment and everyday life.
Seine-Maritime Attractivité is now ready to unveil to the world a renewed and engaging face, affirming its position as a key player in the regional and national landscape.
