Client: Can Am ATV
Advertising Goal: Increased Sales/ Awareness
Target Market: Men in 25-40’s
Problem: Cam Am ATV completes with other ATV makers. Because of this, we would like to raise the awareness of the brand.
Insight:
- People who want to own a ATV is because its one of their childhood dreams.
- Men feel more masculine when doing extreme activities.
- There’s a group of people who like to do extreme activities.
Why?
- liberating
- very American
- dangerous/ risky behaviour that is thrilling
- something to talk about/ show off or hide from partners or parents
- hunting
- fun
- messy
- instinctual
- childhood adventure.
Idea:
Cam Am will promote a mud fest event on various cities of the U.S.A. The idea is to attract the target audience to participate in an event that will appeal to their personalities and activity levels. An event they can relate to.
Advertising Goal: Increased Sales/ Awareness
Target Market: Men in 25-40’s
Problem: Cam Am ATV completes with other ATV makers. Because of this, we would like to raise the awareness of the brand.
Insight:
- People who want to own a ATV is because its one of their childhood dreams.
- Men feel more masculine when doing extreme activities.
- There’s a group of people who like to do extreme activities.
Why?
- liberating
- very American
- dangerous/ risky behaviour that is thrilling
- something to talk about/ show off or hide from partners or parents
- hunting
- fun
- messy
- instinctual
- childhood adventure.
Idea:
Cam Am will promote a mud fest event on various cities of the U.S.A. The idea is to attract the target audience to participate in an event that will appeal to their personalities and activity levels. An event they can relate to.
Name of Event: Mud Slingers
Tagline: Add Motion to Your Madness
Poster 1.
Poster 2.
Poster 3.
Triptych poster.
Outdoor Bus Ad.
Event T-shirt.
Event Website: parallel scrolling in HTML 5
