Seven Creative Strategies
The objective of the project is to develop skills in applying the Seven Creative Strategies to visually represent a simple and useful object. This will allow for familiarity with a valuable framework for generating creative design solutions, effectively communicating meaningful ideas, and applying these strategies to future projects to enhance creativity and innovation.
Understand the Seven Creative Strategies
Combination
This strategy is about combining two different or unrelated things to create a new object that still makes some sort of sense.
Juxtaposition
Objects are combined to surprise the viewer. The objects highlight the differences between two things rather than their similarities.
Isolation
This strategy focuses the viewer on an element in a composition by separating it visually from its surroundings or other objects.
Metaphor or Simile
This strategy is focused on the meaning of the image created with your object as it relates to something else.
Change of Context or Environment
This strategy contrasts objects with unnatural or uncommon environments to highlight a concept or communicate an idea.
Physical/Shape Similarity
This strategy uses physical similarities to showcase connections between objects that normally don’t connect.
Material change, Swap, or Focus
This strategy swaps a material property that we are accustomed to with another.
