Pick Me Wine Brand | Website

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Flirting with Premium

Pick Me Wine is a brand inspired by an internet joke – people call a person Pick Me when someone is convinced about their uniqueness and express it on every occasion. I thought that this behavior could be interpreted as something positive and aligned with a mindful approach. The created brand is unique, bold, and speaks confident tone of voice.

Pick Me produces extraordinary wines and thinks about all needs so in their portfolio can be found non-alcoholic options, flower and fruit flavours, and best-quality classics. Its visual voice is fun, light but premium. Hand-crafted illustrations highlight non-mechanical approach and originality which is also the main idea behind production ideas. Everyone is a bit different and unique, we should be proud of it.

Playfull & Reasonable

The concept of website revolves around the idea of delighting customers through small yet significant details. It's like a lighthearted flirtation, where playful illustrations and clever copy come together to bring smiles to our customers' faces.

Phrases like 'Bottles Behaving Badly', 'Call me now! or later...', or 'Delivery & returns...I will be ok...' that you'll encounter during the purchasing process on our Pick Me website. These are just a few examples of the creative touches we've incorporated into the user experience.

But even with all the fun, our primary focus remains on selling quality products. That's why we've ensured that our emphasis is not solely on presenting a vision but on showcasing our products front and center.

One standout feature is the 'Go to shop' module, which introduces a hint of gamification. Here, customers can interactively engage with products, moving them around and even checking them out virtually, thereby encouraging them to explore our shop further.

In essence, website is designed to not only offer products but also to provide an enjoyable and memorable shopping experience, one that leaves our customers smiling and eager to return.