Sneaker Factory x New Balance
The ask for this campaign was to create an impactful campaign that was not only budget friendly but also Footwear focused.
By focusing on the product, this shoot will make use of the clean look and feel in a space that is usually very busy and crowded allowing the product to stand out in a fresh way.
The use of hands will also help tell the story between women's and men's footwear and give it a personal touch. Along with the use of a little dramatic lighting and graphics it hopes to create a special look and feel that separates it from the usual e-comm imagery used on Bash.
This is the Front of the main window banner that includes the a small write up on the New Balance brand as well as mentioning the particular style and other products available in-store. A big focus is also to push in-store consumers to the online Sneaker Factory space on Bash. The QR code here is used to allow for a full view of the products available.
The back of the window banner here shows the secondary focus of a women's style while keeping the same consistent theme.
This is a mock-up of what it would look like in-store.
These elements also play out in various other elements to tell the story.
A3 Showcards
Gondolas
Sensormatic Covers
Finally we see the Digital Platform versions
