These are the logo sketches I made. This was done in the span of a day or two.

Then I pick at least three options and create them on Illustrator.

After creating the three options, I then choose the one I think looks best. Now, it's time to find out what colors is best suited. I come up with three colors and give my personal critiques. I wanted to go for an elegant feel. I think the Rose Gold option had the best fit. The Petal Pink felt a bit too generic, like maybe it was too pink? The Magnolia Purple almost felt generic, but maybe too elegant, like the color choice did not feel like a florist shop. So in the end, I decided to go with the first choice, alongside using a tint of the color.

And this is the final look! I think using white is a good compliment rather than using a different color or shade.