THE BRIEF
The brief of this project was to reimagine the identity and brand visuals of a luxury restaurant within Radisson Blu Hotel, Gqeberha.
THE OBJECTIVE
In crafting the creative outcome for the Tabú Grill and Bar rebranding, I prioritized a timeless design approach that seamlessly integrates custom illustrations while remaining adaptable to changing times. These illustrations serve as a unique and personable touch, adding warmth, charm to the entire dining experience.
The custom illustrations are versatile in their application, allowing them to be used across various touchpoints, from print materials to digital platforms. While rooted in timeless design principles, the custom illustrations also provide opportunities for evolving storytelling. As the restaurant's narrative evolves over time, the illustrations can be updated and expanded to reflect new experiences, milestones, and achievements, keeping the brand fresh and engaging for both loyal and new customers alike.
